Creativity with Passion from TED, Newfoundland, and LivingLou

Genuine creativity that’s built from passion is nothing short of inspiring. It jolts ... it gets noticed... and it gets remembered. I hadn’t seen much of this genuine form of creativity recently, until 3 seemingly unrelated things popped up. A simple blog by a 17 year old with a passion for food, a jaw-dropping TEDPRIZE winning art project that started in France, and a stunning ad for Newfoundland and Labrador. What do these things all have in common? They share that genuine creative passion that makes things happen.

Living Lou blog – Grassroots quirkiness and a simple passion for food and life has jolted this blog into the top 150 blog-tracker rankings in only 10 months. Bloggers could learn a lot from this 17 year old teenager who casually comments on her life between stirring soups and making meatless Monday dishes! You’ll laugh out loud at the musings of a teenage girl that can really write and cook. It’s so authentic that you’ll be back to check on the latest! Her random Tweets – glimpses into the teen world – will have you smiling. Check it out at http://livinglou.blogspot.com/.

TEDPRIZE winner JR - This world art project stunned me when I casually found it yesterday. For those unfamiliar with TED, it’s a must bookmark site with the most interesting presentations you’ll ever see. TED stands for TECHNOLOGY, ENTERTAINMENT, DESIGN and is a small non-profit devoted to ideas worth spreading. It prides itself on providing “Riveting talks from remarkable people, free to the world,” and you can find its videos featured at http://www.ted.com/. This TEDPRIZE wish winner is JR, a street artist from France who brashly pastes his oversized photographic images on the world’s streets, steps, and building as a voice for the human spirit. His project, http://insideoutproject.net/ has become as voice for those that cannot be heard. Watch this summary video of his work and listen to his captivating presentation - simply inspiring.

TED Prize Winner JR INSIDE OUT http://vimeo.com/20543283



Newfoundland and Labrador – I’ve never been to this beautiful place, and never really wanted to, until I recently saw these stunning TV spots. Like a piece of art, these rare types of ads actually make you want to see them again. Colours, scenery, landscapes, and a sense of serenity and simplicity create a sense of curiosity with one ad building up to a remarkable tag-line, “When you’re always a half-hour ahead, you never feel the need to catch up.” Created by local agency TARGET, these creative masterpieces should win awards and will certainly build tourism. (By the way, whenever I see a new spot for Newfoundland and Labrador I wait until the end to see the name of the person to call for more information!) See three of their recently aired spots below:

Architechture http://www.youtube.com/watch?v=NWOFOu6P-EE



Half Hour http://www.youtube.com/watch?v=Be4ufvmpPRw



Ancient Land http://www.youtube.com/watch?v=roK5BPIhYRQ



Enjoy!

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Toyota Prius Goes Plural

Well finally something that breaks through the mundane online clutter - welcome to Toyota USA's Prius Goes Plural campaign. It's fun, catchy and simple enough to engage. The visuals and music, rather Sesame street-like in approach, get attention and the ditty might just stay in your head most of the day! No doubt this campaign will have people submitting their suggestions on the plural for a Prius. What do you think? Chime in below with your comments and plural suggestions and don't forget to add you suggestions to the the Toyota website at http://www.toyota.com/upcoming-vehicles/prius-family/

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Robin Hood Flour Ad MEMORIES Gets Attention

At this time of year when many are finding good cheer in the kitchen - baking or eating – how fitting to see those wonderful TV ads from Robin Hood flour. They get our attention and make us smile with the simple chatter of two young children in the kitchen - a little sibling rivalry and love all rolled into one. The featured ad this year is MAKING MEMORIES, where we see two animated children, idly chatting in the kitchen as children do about nothing in particular. The little one, Andrew, makes you want to hug away his fears, while his older sister, Elizabeth manages to do so with ease in a way only a sibling could – so subtle and endearing, managing to wrap Robin Hood flour into the warmth of the moment. Let’s hope Robin Hood keeps this campaign going and perhaps adds another episode in the future!

So what is it about those Robin Hood Flour ads and this campaign that gets our attention and engages us in this magical world of baking? First the ads are different and stand out in the barrage of other ads that we ignore. The adorable animated children that surfaced in 2005 are becoming almost a tradition in themselves – an animated short-film-of-sorts that gives us a glimpse into the lives of these two children, Elizabeth and Andrew. Watch and enjoy as Robin Hood flour helps create memories for these kids while also reminding us of days gone by. For detailed information on how the campaign was created by Redrover Animation Studios Ltd. for Smuckers Canada, (owners of Robin Hood flour) and their advertising agency Ogilvy & Mather Canada, click here, http://www.richardrosenman.com/project/?cid=72 , and to read about Robin Hood flour’s marketing approaches go to this previous post http://mktgcliks.blogspot.com/2009/11/robin-hood-creates-baking-experiences.html.

Robin Hood Flour - Making Memories http://www.youtube.com/watch?v=Wy6eSgVS1uw&NR=1



Robin Hood Flour - Giving http://www.youtube.com/watch?v=kk9iUn8K2Oo&NR=1



Robin Hood Flour - Teaches Us http://www.youtube.com/watch?v=iRbDwat5tL4

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