Spread the Ritz

When an ad is creative it often gets attention and can take on a life of its own. This latest TV advertising campaign for Ritz crackers - SPREAD THE RITZ was recently uploaded to YouYube and is now getting thousands of hits by viewers wanting Kraft to create a song version of the jingle. Responding to viewers' questions on where they could find the song, Kraft gave the YouTubies a social media challenge - reach 10,000 hits on YouTube and they would create the song. In 3 short weeks from the challenge the goal was surpassed and the jingle creator Ian Lefeuvre, is now writing the song.

In 1971, way before social media existed, Coca-Cola's famous Hill Top commercial with the jingle I'D LIKE TO TEACH THE WORLD TO SING created a similar frenzy when jingle fans used letters and phone calls to encourage Coca-Cola to record the jingle as a top ten single. Coca-Cola did just this, responding to social feedback just as Ritz crackers is doing today with its SPREAD THE RITZ campaign. Ritz is in good company showing us yet again that creativity resonates with viewers!







And for good measure ...

Ten Golden Rules

I came across the Ten Golden Rules website and their tech clip on Fox today - another good bookmark! They convey some excellent pointers on Internet marketing in just a few short minutes. Here are their top three tips on increasing traffic to your website:

1. Search engine optimization - let the search engines such as Google and Yahoo find your website or blog by updating your site regularly

2. Post a compelling free offer on your website or blog and build trust with your visitors

3. Create an opt-in e-newsletter with great value to a subscriber - also place it on your website or blog.

Watch the clip below and go to their website for the other 7 golden rules!

http://tengoldenrules.com/

Movie Trivia

A little fun trivia for all you movie buffs courtesy of brandchannel.com! Here are a few of the latest stats for brand appearances in movies - yes that product placement marketing approach that can make a movie seem so real - or if over done so contrived!

Here you go:

• Fast and the Furious - number of featured brands -45
• Race to Witch Mountain - number of featured brands -25
• Hannah Montana the Movie - number of featured brands -22
• Watchmen - number of featured brands -19
• Knowing - number of featured brands -16
• Night at the Museum : Battle of the Smithonian - number of featured brands -13
• X-Men-Origins-Wolverine - number of featured brands -5
• Star Trek - number of featured brands -4
• Marley and Me - number of featured brands -2
• Monsters Versus Aliens - number of featured brands -1

For more stats on product placement go to http://www.brandchannel.com/