Bridgestone on Stanley Cup Playoffs

For all the talk about TV audience declines TV hits its highest audiences during major sporting events and award shows. The Stanley Cup ice hockey playoffs in Canada is one of these major sporting events - some times this means you might see a great ad. Here is one of those ads that gets attention, arouses curiosity, and then ends with a brand mention that sticks - very memorable!

Great Presentation on Thinkbox.TV

Every now and then you come across a little gem on the Internet. Here is one from www.thinkbox.tv, the UK marketing body for a number of UK TV stations. The site is full of excellent ads, research, and cases. Click on the link below to watch their presentation, TV AND ONLINE:BETTER TOGETHER. It's full of excellent examples of how campaigns that couple TV and online media can benefit brands - some super examples, statistics, video clips of ads and recorded video responses from participants! What's the conclusion? TV and online creative need to visually connect, each media needs to play to its strengths, and when used together brand metrics increase and purchase interest too! This is no surprise and the results mirror research from North America - it's a MUST SEE due to the compelling presentation of facts and interesting examples and clips. Worth watching!

http://www.thinkbox.tv/server/show/nav.1053

Creative video used to launch a book!

Here is a wonderful example of the creativity that oozes from the YouTube generation. Look at the video that was created to launch a marketing book! Louisa- you rock girl!