As we all watch the World Cup and enjoy the skillful teams and players from around the world, transit riders in San Paolo Brazil are also enjoying the creativity of Coca-Cola with its interactive electronic transit ad which was placed in mid May in two subway stations with over 270,000 riders per day. Passersby of all ages marvelled at the elongated eye-level billboard with images of fans within the billboard doing the wave to show excitement for the beautiful game. People took photos, video footage, and made gestures at the billboard to see its reaction. The result - considerable buzz in Brazil and around the world for Coca-Cola ,a major sponsor of the World Cup! Click below to see the billboard of the beautiful game in action!
http://www.youtube.com/watch?v=aUn7szyly6Q
Showing posts with label Brazil. Show all posts
Showing posts with label Brazil. Show all posts
Saturday, June 26, 2010
Tuesday, June 16, 2009
Green Art Installation - Nothing is Possible
Stripped down, plain coloured posters of the very basic variety (think no-frills), online ads and a PSA of an equally plain hue announce Pollution Probe’s Clean Air Commute program which kicks off with a Green Art installation project tomorrow in Toronto. Visually, this approach tells us to get back to basics to help save the environment! Stop driving your car for a week is the underlying message with 11,000 people getting involved last year! The slogan, NOTHING IS POSSIBLE, is a clever twist on that Adidas tag line, “Impossible is Nothing,” used around the world a few years ago, as we are prompted to use less to achieve more! http://www.nothingispossible.ca/
To top last year’s involvement, Pollution Probe is using the creative juices from the advertising agency Sharpe Blackmore Euro RSCG who turned to Green Graffiti, http://www.greengraffiti.com, to plan the etching of a mural, complete with an alternative transportation message, on the grimy walls of Toronto’s Gardiner Expressway! How will this happen? Have you ever seen a building cleaned with a pressure washer? Yes, this is how it will be done! Using a giant stencil from talented artist Lisa Mansfield and a high pressure water sprayer from Green Graffiti, the message will appear along the westbound walls of Lakeshore Blvd West leading to the Eastbound Gardiner Expressway ramp. It is probably worth the drive – but that would defeat the purpose(!) So keep your eye on the local TV media to see the results of this creative marketing approach starting tomorrow Wednesday June 17, 2009!!
Finally, for those that participate and register for the week long Clean Air Commute program - June 22-26, 2009 - names will be entered into a draw to win prizes such as a cruise, a trip, or a laptop computer. You can register and see contest details at http://www.nothingispossible.ca/index/index/register.
Pollution Probe’s NOTHNG IS POSSIBLE Clean Air Commute PSA can be seen below. Take the time to also check out the impact “grime street art” can have by seeing how a similar approach worked in Brazil a few years ago - a must see. Sharpe Blackmore does it again ... and we are still waiting for that Ritz crackers’ song!
http://www.youtube.com/watch?v=bJIJP1aurJs
http://www.youtube.com/watch?v=N04goq0u_Uo
To top last year’s involvement, Pollution Probe is using the creative juices from the advertising agency Sharpe Blackmore Euro RSCG who turned to Green Graffiti, http://www.greengraffiti.com, to plan the etching of a mural, complete with an alternative transportation message, on the grimy walls of Toronto’s Gardiner Expressway! How will this happen? Have you ever seen a building cleaned with a pressure washer? Yes, this is how it will be done! Using a giant stencil from talented artist Lisa Mansfield and a high pressure water sprayer from Green Graffiti, the message will appear along the westbound walls of Lakeshore Blvd West leading to the Eastbound Gardiner Expressway ramp. It is probably worth the drive – but that would defeat the purpose(!) So keep your eye on the local TV media to see the results of this creative marketing approach starting tomorrow Wednesday June 17, 2009!!
Finally, for those that participate and register for the week long Clean Air Commute program - June 22-26, 2009 - names will be entered into a draw to win prizes such as a cruise, a trip, or a laptop computer. You can register and see contest details at http://www.nothingispossible.ca/index/index/register.
Pollution Probe’s NOTHNG IS POSSIBLE Clean Air Commute PSA can be seen below. Take the time to also check out the impact “grime street art” can have by seeing how a similar approach worked in Brazil a few years ago - a must see. Sharpe Blackmore does it again ... and we are still waiting for that Ritz crackers’ song!
http://www.youtube.com/watch?v=bJIJP1aurJs
http://www.youtube.com/watch?v=N04goq0u_Uo
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