Useful spam?

Actually it's got to be a first - a piece of useful spam! Usually it gets stopped by a wonderful contraption called Quaranitine that appears every few weeks in my email - but today it got through. Yes marketing genius from the people at Brunico using their email list to pass under the radar of Quarantine's spam barrier. The result is yes, I added yet another online newsletter subscription to my inbox with http://www.stimulantonline.ca/. It looks interesting and different - perhaps a fresher version of adforum.com (?) and it has that handy unsubscribe button at the bottom. Time will tell ...what do you think of this site?