Wednesday, October 7, 2009
The fun Cadbury Eyebrows campaign from the UK is now officially in Canada with an added twist that makes it uniquely Canadian! “Have you found the Eyebrow Language decoder on DairyMilk.ca yet?” This starts the latest Canadian Tweet for @DairyMilkCanada on Twitter. Already enjoying over 735 followers, (October 15, 2009) Cadbury Dairy Milk is Tweeting about their fun new EYEBROWS campaign which originated earlier this year in the UK, and is currently unfolding in Canada with a set of unique creative elements that is getting a buzz. Some people love the campaign while others wonder about its relevancy to chocolate! For the sceptics, the connection is made clear by Cadbury, irreverently poking fun at itself on its YouTube channel, stating that the ad is, “Yet another feat of ridiculousness and joy,” a feat that gets attention, starts conversations, and creates memorable engagement with a product that too is fun. This Cadbury Eyebrows ad is linked below, (http://www.youtube.com/watch?v=TVblWq3tDwY).