So what is it about those Robin Hood Flour ads and this campaign that gets our attention and engages us in this magical world of baking? First the ads are different and stand out in the barrage of other ads that we ignore. The adorable animated children that surfaced in 2005 are becoming almost a tradition in themselves – an animated short-film-of-sorts that gives us a glimpse into the lives of these two children, Elizabeth and Andrew. Watch and enjoy as Robin Hood flour helps create memories for these kids while also reminding us of days gone by. For detailed information on how the campaign was created by Redrover Animation Studios Ltd. for Smuckers Canada, (owners of Robin Hood flour) and their advertising agency Ogilvy & Mather Canada, click here, http://www.richardrosenman.com/project/?cid=72 , and to read about Robin Hood flour’s marketing approaches go to this previous post http://mktgcliks.blogspot.com/2009/11/robin-hood-creates-baking-experiences.html.
Robin Hood Flour - Making Memories http://www.youtube.com/watch?v=Wy6eSgVS1uw&NR=1
Robin Hood Flour - Giving http://www.youtube.com/watch?v=kk9iUn8K2Oo&NR=1
Robin Hood Flour - Teaches Us http://www.youtube.com/watch?v=iRbDwat5tL4