Wednesday, December 22, 2010

Robin Hood Flour Ad MEMORIES Gets Attention

At this time of year when many are finding good cheer in the kitchen - baking or eating – how fitting to see those wonderful TV ads from Robin Hood flour. They get our attention and make us smile with the simple chatter of two young children in the kitchen - a little sibling rivalry and love all rolled into one. The featured ad this year is MAKING MEMORIES, where we see two animated children, idly chatting in the kitchen as children do about nothing in particular. The little one, Andrew, makes you want to hug away his fears, while his older sister, Elizabeth manages to do so with ease in a way only a sibling could – so subtle and endearing, managing to wrap Robin Hood flour into the warmth of the moment. Let’s hope Robin Hood keeps this campaign going and perhaps adds another episode in the future!

So what is it about those Robin Hood Flour ads and this campaign that gets our attention and engages us in this magical world of baking? First the ads are different and stand out in the barrage of other ads that we ignore. The adorable animated children that surfaced in 2005 are becoming almost a tradition in themselves – an animated short-film-of-sorts that gives us a glimpse into the lives of these two children, Elizabeth and Andrew. Watch and enjoy as Robin Hood flour helps create memories for these kids while also reminding us of days gone by. For detailed information on how the campaign was created by Redrover Animation Studios Ltd. for Smuckers Canada, (owners of Robin Hood flour) and their advertising agency Ogilvy & Mather Canada, click here, , and to read about Robin Hood flour’s marketing approaches go to this previous post

Robin Hood Flour - Making Memories

Robin Hood Flour - Giving

Robin Hood Flour - Teaches Us

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