Wednesday, October 21, 2009

Marketing that Makes a Difference - Childhood Cancer Foundation 2009 Fundraiser

STAYIN' ALIVE is the Childhood Cancer Foundation's annual fundraiser created to help raise funds for their cause. This is one of those meaningful marketing campaigns that run under the radar, working on small budgets and the sheer elbow grease of dedicated individuals who make a significant difference to people’s lives. The Childhood Cancer Foundation runs such campaigns out of a small office in Toronto manned by four individuals. The foundation helps support children afflicted with cancer and their families. They produce brochures and educational kits for these families and run fundraising initiatives which provide funding for childhood cancer research. While you and I may be relaxing on the weekend, putting up our feet in front of the TV, Mary Lye, their Director of Marketing and Communications, can be found personally spearheading their community-based, local fundraisers, whether this is at a local mall, at a Marlies’ hockey game, or at the University of Ottawa’s Shave for the Cure fundraiser ..... Creative to the core, Mary also drives their new online initiatives that see teenagers with cancer being able to communicate and connect with each other through a private social network found on the CCFC website at

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The Childhood Cancer Foundation relies heavily on their annual October fundraiser, STAYIN’ALIVE to support their programs. This year, on October 29, 2009 the STAYIN’ ALIVE gala will transform the Palais Royale in Toronto into an upbeat social event. The sounds of live Cuban music will have supporters tapping their toes to Latin rhythms, sharing conversations over exotic dishes, and exchanging quips while considering bids on silent auction items.

For those unable to attend this wonderful gala-event, contributions are warmly accepted online at

Tickets for STAYIN’ALIVE can be purchased at The event also includes a silent auction where participants can bid on an opportunity to skate with the Marlies, Toronto’s junior A hockey team, or bid on a personal portrait created by portraitist, children’s book illustrator, musician, and Jazz FM show host Laura Fernandez, or Toronto Raptors’ tickets, just to name a few items in their silent auction!

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