Tuesday, January 11, 2011

Toyota Prius Goes Plural

Well finally something that breaks through the mundane online clutter - welcome to Toyota USA's Prius Goes Plural campaign. It's fun, catchy and simple enough to engage. The visuals and music, rather Sesame street-like in approach, get attention and the ditty might just stay in your head most of the day! No doubt this campaign will have people submitting their suggestions on the plural for a Prius. What do you think? Chime in below with your comments and plural suggestions and don't forget to add you suggestions to the the Toyota website at http://www.toyota.com/upcoming-vehicles/prius-family/

1 comment:

Uruguayo said...

What do you call one Prius when is turns into more? I would call is "Priuses". Some would call it "Prium", and others may call it "Prium". This ad campaign commercial deserves a 10 out of 10 in my books because Toyota made basic ideas and created a catchy jingle to promote their vehicles in a fun sort of way.

In the English language, we use words and sometimes we must think what is the proper ending for each word. I never knew one 'fish' is still 'fish' as a plural. So does that mean one 'Prius' is still 'Prius' when it turns into more?