Friday, May 29, 2009

Great Presentation on Thinkbox.TV

Every now and then you come across a little gem on the Internet. Here is one from, the UK marketing body for a number of UK TV stations. The site is full of excellent ads, research, and cases. Click on the link below to watch their presentation, TV AND ONLINE:BETTER TOGETHER. It's full of excellent examples of how campaigns that couple TV and online media can benefit brands - some super examples, statistics, video clips of ads and recorded video responses from participants! What's the conclusion? TV and online creative need to visually connect, each media needs to play to its strengths, and when used together brand metrics increase and purchase interest too! This is no surprise and the results mirror research from North America - it's a MUST SEE due to the compelling presentation of facts and interesting examples and clips. Worth watching!

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