If you are not a Twitter user try signing up to get easy updates on information relevant to you! In a few clicks you can follow magazine websites such as Advertising Age and Marketing Magazine, or association websites such as the Canadian Marketing Association or the Association of Canadian Advertisers. Follow people that give you relevant updates - journalists are my favourite and they are often looking for story ideas and your input on live TV shows! People that do not know Twitter think it is about hearing when people eat lunch - there is a lot more to Twitter than this ... although it is also a super way to stay in touch with friends.
Twitter works on a business and personal level; 1-You can gather information from reputable Tweeters to keep up-to-date on the latest, 2- You can post information to your followers and become a source of information, and 3-You can build up a network of people with shared interests, whether this is professional or personal. http://twitter.com/