The UK seems to be a hotbed of creativity when it comes to the arts, whether it is in the field of music, film, or graphic arts in some form or other. Here we look at a viral video from the UK which cleverly uses the fact that viral videos allow viewers to watch the online version more than once, with just a click of a mouse. Nonetheless, most of us will watch a viral video just once, perhaps sending the link to a friend, or bookmarking it to share through social media. This viral video is different. It cleverly encourages us to watch it a second time - because it tells us we missed something. Very creative and memorable! What a smart way to get us to watch the video again, remember the message, and pass it along - as I am doing right now, pass it along!
How did they come up with this idea?! Watch this ad carefully and then watch it again looking for the elements they mention you missed. Thanks Ellen and Bob!