FIFA World Cup Coca-Cola Billboards in Brazil

As we all watch the World Cup and enjoy the skillful teams and players from around the world, transit riders in San Paolo Brazil are also enjoying the creativity of Coca-Cola with its interactive electronic transit ad which was placed in mid May in two subway stations with over 270,000 riders per day. Passersby of all ages marvelled at the elongated eye-level billboard with images of fans within the billboard doing the wave to show excitement for the beautiful game. People took photos, video footage, and made gestures at the billboard to see its reaction. The result - considerable buzz in Brazil and around the world for Coca-Cola ,a major sponsor of the World Cup! Click below to see the billboard of the beautiful game in action!

http://www.youtube.com/watch?v=aUn7szyly6Q

Vote on Creativity

I thought we could have a little fun today – so it’s voting time at http://mktgcliks.blogspot.com/! Here is a roundup of the select group of current ads - TV or viral - posted over the last month on this site due to their unique approach and creativity. Some ads have interesting sound tracks that get attention - Steam Whistle beer; some interact with consumers through YouTube - Ritz crackers; others use media in a creative manner - Coca-Cola; some have fascinating central ideas that stop us in our tracks - War Child Canada and Cycling awareness; while others have captivating images such as the Bridgestone ad set on the moon or the Amway ad focusing on the soccer genius of Ronaldinho.

So, how do we define creativity? It can be looked at in so many different ways but generally it is the combination of ideas, concepts or elements that one would not expect to see together. Add a slight unexpected twist, and there you have it - creativity in the making! Of course, the challenge faced by marketers is to ensure creativity is in place to shake the viewer into paying attention while also communicating a resonating, compelling message - not an easy task. One of the best presentations I have seen on creativity is posted on SlideShare from Jason Theodor http://www.slideshare.net/jted/jason-theodors-creative-method-and-systems. Check it out!
Click on the ads below and evaluate them based on their creativity and ability to communicate a compelling message to the viewer. Vote on your top choice on the poll posted at the end of the ads at http://mktgcliks.com/.

Coca-Cola LA LIVE Spot

Advertising is everywhere - we can hardly move without another message telling us something or other.... and of course, "something or other" is the issue! How many messages do we actually notice, let alone remember? Here’s a message you can't forget, the Coca-Cola LA LIVE digital outdoor advertising campaign launched a few weeks ago at the Nokia Plaza in downtown Los Angeles – home of the Grammies.

Conceived, produced and directed by BRAND NEW SCHOOL in Los Angeles, the outdoor campaign airs simultaneously on 17 digital screens in the immediate vicinity, literally submerging viewers in a campaign of red hues that is overwhelmingly Coca-Cola! Smart camera angles, clever edits, and top athletes star in the footage making viewers feel part of the action. The Coca-Cola logo becomes the focus of the spot, not the athletes which Coke had originally envisioned. Turn it around and the brand is the king.

Hmm – this does remind you of something? Yes, those BELL CANADA 2008 Summer Olympic Games' spots used to launch Bell’s rebranding effort and ER campaign. Do you recall those oversized logos and athletes performing over a blue backdrop that ended up being a giant sized Bell logo? Stunning! I must say Bell has my vote for this one. What do you think, Bell or Coca-Cola?

Click below to watch the Coca-Cola LA LIVE spot, the making of this spot (a must-see), and the stunning Bell spot.

Spread the Ritz

When an ad is creative it often gets attention and can take on a life of its own. This latest TV advertising campaign for Ritz crackers - SPREAD THE RITZ was recently uploaded to YouYube and is now getting thousands of hits by viewers wanting Kraft to create a song version of the jingle. Responding to viewers' questions on where they could find the song, Kraft gave the YouTubies a social media challenge - reach 10,000 hits on YouTube and they would create the song. In 3 short weeks from the challenge the goal was surpassed and the jingle creator Ian Lefeuvre, is now writing the song.

In 1971, way before social media existed, Coca-Cola's famous Hill Top commercial with the jingle I'D LIKE TO TEACH THE WORLD TO SING created a similar frenzy when jingle fans used letters and phone calls to encourage Coca-Cola to record the jingle as a top ten single. Coca-Cola did just this, responding to social feedback just as Ritz crackers is doing today with its SPREAD THE RITZ campaign. Ritz is in good company showing us yet again that creativity resonates with viewers!







And for good measure ...