I thought we could have a little fun today – so it’s voting time at http://mktgcliks.blogspot.com/! Here is a roundup of the select group of current ads - TV or viral - posted over the last month on this site due to their unique approach and creativity. Some ads have interesting sound tracks that get attention - Steam Whistle beer; some interact with consumers through YouTube - Ritz crackers; others use media in a creative manner - Coca-Cola; some have fascinating central ideas that stop us in our tracks - War Child Canada and Cycling awareness; while others have captivating images such as the Bridgestone ad set on the moon or the Amway ad focusing on the soccer genius of Ronaldinho.
So, how do we define creativity? It can be looked at in so many different ways but generally it is the combination of ideas, concepts or elements that one would not expect to see together. Add a slight unexpected twist, and there you have it - creativity in the making! Of course, the challenge faced by marketers is to ensure creativity is in place to shake the viewer into paying attention while also communicating a resonating, compelling message - not an easy task. One of the best presentations I have seen on creativity is posted on SlideShare from Jason Theodor http://www.slideshare.net/jted/jason-theodors-creative-method-and-systems. Check it out!
Click on the ads below and evaluate them based on their creativity and ability to communicate a compelling message to the viewer. Vote on your top choice on the poll posted at the end of the ads at http://mktgcliks.com/.