Steam Whistle beer you say – so what? Well, one of Canada’s top micro-breweries sets itself apart with a fun attitude and old fashioned dedication to excellence and clean fun! Whether it's their nifty website that greets you with the sound of an old-fashioned steam engine whistle (Jesse James style!), their vintage thick green bottle (think Little House on the Prairie), or their latest TV ad that uses that same steam-whistle sound, this company uses a simple message to deliver on its promise – we brew a top quality beer with the integrity of days gone by!
Despite its old fashioned image (their vintage trucks deliver beer and attend community events all over the city), this micro-brewery has up-to-date marketing approaches with its own YouTube channel, a website that provides virtual brewery tours, in-pack offers, and an ad that gets attention in the over-populated beer market of lack-lustre commercials. http://www.steamwhistle.ca/
Simply put, this ad is clever, memorable, and creatively makes a statement about the brand that viewers will remember. Who would expect opening a bottle of beer could become so memorable and entertaining? Well done to the Steam Whistle group and the agency folks at Sharpe Blackmore Euro RSCG who brought writer and art director Mike Sundell’s spot to life with the help of a host of talented production and post production individuals. Thanks to Ron Tite VP and creative director at Sharpe Blackmore Euro for uploading his agency’s wonderful spots to YouTube – and yes, if his name is familiar, it's because you may remember him from the Ritz crackers’ LET IT RAIN social media campaign! Expect more in the creativity department from this talented agency...!