Friday, June 12, 2009

Launchfire - Creative Online Promotions

Online promotions are often the name of the game with viewers going to microsites or landing pages to interact with brands. Have you seen this latest fun, interactive, online game for Telus created by Launchfire? Here it is - a super, simple, and interactive game that engages consumers! Each month between March and November 2009 Telus are giving away nine $1,000 Staples’ gift certificates - topped off by a single grand prize of a $20,000 Staples’ gift certificate in November. Have some fun by going to where simple brainage-type games are scattered between subtle user focused ads matching players’ login profiles. This online game cleverly delivers advertising messages with accuracy while also building an email database of users.

Launchfire’s creativity and consumer insights leaves them in the enviable position of having a roster of high profile clients from around the world with names such as Dell, Yahoo, Microsoft, P & G, the NFL, and Nestle etc. They specialize in contests, sweepstakes, advergames, user-generated content and viral marketing. To see the extent of their creativity check out this advergame created for the Canadian market in 2005 for Dell’s new MP3 player. This game lets players test their music knowledge and enter into contests – lots of fun and meaningful results -the promotion generated over 60 thousand consumer profiles, 1.6 million in-game ads and an outstanding average on-site user time of 90 minutes! Check out Dell’s music promotion at

I hear we should expect some exciting new things from Launchfire next week - I’ll keep you “posted”!

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